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Permuto Selects UnitedLayer as Complex Hosting and Managed Solution Partner

SAN FRANCISCO, CA (PRESS RELEASE) June 8, 2010 — UnitedLayer, LLC, a privately held managed colocation services firm, announced today that it has been selected by Permuto (http://www.permuto.com), a leader in online performance advertising, to be its primary managed hosting partner. UnitedLayer provides colocation and data center infrastructure services to businesses across the globe.

“Because of the real-time nature of Permuto’s e-commerce advertising solutions, UnitedLayer’s ability to provide 100% uptime and fast, secure data transmissions made UnitedLayer the right choice for Permuto,” says Shaukat Shamim, CEO of Permuto. “With reliable colocation and managed hosting from UnitedLayer, we can concentrate on what we do best – relevant advertising for the most active buyers.”

Known for providing flexible and tailored hosting solutions, UnitedLayer was selected by Permuto as a hosting partner based on UnitedLayer’s ability to customize network configurations and the hosting company’s ability to provide 100% uptime, backed by a team of knowledgeable engineers available 24×365. In addition to the 100% uptime guarantee, Permuto’s requirements for a hosting provider included servers, firewalls, SAN storage, and solid support from hosting experts.

“Permuto pushes the limits of what a growing and innovative company expects from their hosting and IT services partner,” says Edward Buck, Director of Operations at UnitedLayer. “We are honored to be working with Permuto in solving the challenges of providing real-time online advertising to the marketplace by implementing a hosting solution designed to meet and exceed Permuto’s growth.”

UnitedLayer designed a network solution specifically for Permuto’s requirements of constant real time low latency data from multiple sources across the Internet. With headquarters in the San Francisco Bay area, UnitedLayer’s main data center is recognized as one of the world’s most significant Internet facilities and peering locations and has a track record of high quality service. Permuto, based in Palo Alto, can continue its significant growth with reliable hosting provided by UnitedLayer.

“Permuto’s Buyer Acquisition Channel brings search-like performance and return on ad spend to display advertising. The knowledge gained from every action a buyer makes online drives more relevant advertising through our channel, so the right hosting solution is critical to helping us deliver results to our clients,” says Shamim. “Since even a short period of downtime negatively affects Permuto’s desired outcome, UnitedLayer’s constant uptime and dedication to customer satisfaction make UnitedLayer a strong hosting and managed solutions partner for us.”

Companies that require a hosting solutions partner that can provide high quality, reliable colocation and managed hosting services hosting services, are encouraged to visit www.test.unitedlayer.com to learn how UnitedLayer can provide a customized hosting solution backed by a 100% uptime guarantee.

About Permuto

Permuto is the creator of the Buyer Acquisition Channel for e-commerce, which delivers search-like performance and automation to display advertising. Through its BuyerIndex, Permuto develops knowledge of a buyer’s intent, activity and history for millions of individual products. An automated Buyer Marketplace connects merchants and shopping sites with active buyers and delivers highly-personalized, relevant, and attractive offers. The result is a channel that taps into the more than 80 percent reach of online display advertising with greatly enhanced conversions.

Headquartered in Palo Alto, CA, Permuto was founded in April 2008 by pioneers in display and search advertising and was selected as one of “The World’s Most Intriguing Startups” by BusinessWeek.

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